History of the Pecten Part I

History of the Pecten Part II

Interesting the evolution of Shell's pecten over 100 years. I always thought a brand symbol (e.g. Shell, Nike) is much more powerful than a wordmark since it transcends languages and cultures. I remember working in Nokia and having a hard time translating it into local languages where English is not widely known.

Anyway, this is from the Shell website.

P.S. I used to work at Shell too.

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