Yes, yes, I know they are a commercial entity largely selling sugared water. But I look at it this way. They can choose to run their business, in this case marketing, in one way or in another.

And I like what they are doing of late. Creating campaigns that are positive in stance and brings smiles to faces.

In fact, that is EXACTLY my vision for an entity that I am now conceptualizing called, The Joy Society. I’ll get to it this year. I’m not exactly sure when as it depends on the writing commissions and projects I receive.

But I’ve registered http://www.joysociety.com (inactive) and http://www.joysociety.org (collecting ideas).

I want to change the way people look at the world. I’m inspired largely by this verse from the Book of Philippians:

Finally, brothers and sisters, whatever is true, whatever is honorable, whatever is right, whatever is pure, whatever is lovely, whatever is of good repute, if there is any excellence and if anything worthy of praise, dwell on these things.

Good job, Coca-Cola. Shine the light, spread the joy.

Advertisements