Screen Shot 2013-10-16 at 4.37.33 PMStrangely captivating, mildly morbid. Sometimes a bandaid is just not enough. It’s true. I know it from first-hand experience. So yes, learn first aid.

I’m guessing it’s a new trend (fad) of “let’s juxtapose cute images/music with morbid content” in public service messages. The Australian Red Cross was probably inspired by Australian Metro’s Dumb Ways to Die video.