Strategy is sound and messaging is clear. I’d bet that anyone who watches this video will get the message. In case you don’t, I’ll spell it out below the clip.

 

If any of you didn’t get it, Mike’s in the business of buying golf clubs, buying golf clubs, buying golf clubs and finally, buying golf clubs.

120,000 views (and counting) in one month ain’t bad.

Oh, did I add that Mike’s Golf Shop buys golf clubs?

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