“You start with the capital ‘O’ and the capital ‘H’. Once that has been locked down, you can design the capital ‘D’.”
Jonathan Hoefler or Tobias Frere-Jones used to run the most successful and well respected type design studio in the world. They created fonts used by a whole range of people and organisations from the Wall Street Journal to the President of the United States.
Such a specialised field. Such a fascinating field. And for me, such an important field. Wrong typeface, in my view, can ruin a perfectly good piece of work. As a content guy, good font selection can transform text from “readable” to “enjoyable.”
It’s also a complex field – you need to be detailed at the individual level as well as understanding that any micro changes to a character, punctuation mark or symbol affects the “whole.”
As a side note, I love the font used for the comedy movie, “I’m still here.” starring Joaquin Phoenix and Casey Affleck (it’s at 4:02).
OK, maybe not everyone feels about font like I do. But if you love font design, watch it.
Move over Letterman, here are Letter Men.
Credits:
Presented by AIGA to celebrate H+FJ’s 2013 AIGA Medal, with additional support from the National Endowment for the Arts
Directed & Produced by: Dress Code
Cinematography by: Andre Andreev
Edited by: Dan Covert
Music & Sound by: YouTooCanWoo
Animation/Design: Evan Anthony, John Custer, Joe Donaldson, Emil Bang Lyngbo, Josh Parker, Eddie Song
Principal Cast: Jonathan Hoefler, Tobias Frere-Jones
Shot on a Canon 7D
March 19, 2014 at 2:16 am
You could be asking why this advantage of night vision spectacles actually matters, but it is one
of the major reasons night vision shades are becoming increasingly
well-liked for private, govt and commercial use. image intensifier tubes for night vision goggles then extended
to a weak light, using the photoelectric effect.
Many animals have this capacity to see through the dark.
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March 19, 2014 at 1:15 pm
Danesh, thanks for sharing this. I do love the fonts
Regards,
Tienny
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March 19, 2014 at 8:51 pm
You’re most welcome Tienny. Glad you enjoyed this 🙂
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March 19, 2014 at 9:30 pm
🙂
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