Brilliant use of cognitive dissonance to make a point.


I’m a big fan of whimsical boliao-ness.

Nice. Evian. Nice.

The Japanese mind. It fascinates me.

This image is going around – viral even. I think it’s tasteless and I’m deleting every appearance of it on my wall. It’s disrespectful to the families of the missing.


I’ve got the attention span of a distracted goldfish. So for an ad, which is essentially what this is, to have me glued for the full 3 minutes is no mean feat.

Love the copy and the lengths they went to film this.

The conclusion? Follow the Frog.


… I was smiling through the ad. I’m a sucker for ads like this lah.

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