I’ve got the attention span of a distracted goldfish. So for an ad, which is essentially what this is, to have me glued for the full 3 minutes is no mean feat.

Love the copy and the lengths they went to film this.

The conclusion? Follow the Frog.



I was most honoured to learn today that I am V Natarajan’s all time #1 hero just in front of Jamie Oliver. Coming in at #6 is Ad Man Extraordinaire, Matthew Godfrey. A contest is now on. Who are numbers 3, 4 and 5? The winner gets nothing because the association is prize enough.

V Natarajan

His Number One Hero. Me!

His Number Two Hero. Jamie Oliver.

His Number Six Hero. Matthew Edward Godfrey.

So who are numbers 2, 3 and 4?No prizes. The association is prize enough.