The Internet in Real-Time.

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BuzzFeed’s Internet Style Guide (click to view/download).

Strategy is sound and messaging is clear. I’d bet that anyone who watches this video will get the message. In case you don’t, I’ll spell it out below the clip.

 

If any of you didn’t get it, Mike’s in the business of buying golf clubs, buying golf clubs, buying golf clubs and finally, buying golf clubs.

120,000 views (and counting) in one month ain’t bad.

Oh, did I add that Mike’s Golf Shop buys golf clubs?

So today, I get this eDM to “protect my brand” for US$195.

I own a few URLs including www.daneshdaryanani.com as well as this one daneshd.com.

I was annoyed that I could not get http://www.danesh.com – it was taken years ago by an electronics company called, incredibly, Danesh Electronics (nothing to do with me).

I’m not paying US$195 to “protect my brand” nor am I going to start a porn site.

You heard it here first – if someone takes http://www.danesh.xxx, it has nothing absolutely, whatsoever to do with me.

Incredible though, by starting the .xxx domain, they (whoever is behind this) stand to make A LOT of money from brands who want to “protect their brand”. I can imagine companies like Coca-Cola, Nestle, Qantas, Virgin (OK, maybe not Virgin) rushing to buy these domains at US$195 to “protect their brands”.

Playboy will also probably buy it to “protect their brand” for a different reason.

What a scam.

They should never have released .xxx domain. Serves no good purpose.