An author, Patrick Wensink commissioned a cover for his novel, Broken Piano For President that was evidently modeled after the Jack Daniel’s label. Not surprisingly, this did not sit well with Jack Daniels. See the picture of the cover and the label below:

However, instead of muscling in with a heavy-duty threatening legal letter, they adopted a very gentlemanly demeanor. Here is a copy of the said letter from the author’s website.

They even volunteered to pay for the redesign of the cover, within reason.

Hats off to you Jack Daniels. If it wasn’t breakfast, a JD Coke will be in order.

Wensink’s own blog post in this subject here.