Strategy is sound and messaging is clear. I’d bet that anyone who watches this video will get the message. In case you don’t, I’ll spell it out below the clip.


If any of you didn’t get it, Mike’s in the business of buying golf clubs, buying golf clubs, buying golf clubs and finally, buying golf clubs.

120,000 views (and counting) in one month ain’t bad.

Oh, did I add that Mike’s Golf Shop buys golf clubs?


One of my favourite songs when I was in my teens was a track by Manfred Mann’s Earth Band titled Blinded By the Light which reached #1 in the Billboard charts on 19th February 1977 (I was 12).  It was actually originally written and recorded by Bruce Springsteen but wasn’t successful until Manfred Mann’s interpretation.

Listen to the track on Youtube here. The lyrics can be found here.

One evening, after a long day’s work (I had a particularly rough January), I chose to unwind with Youtube. For some reason, I decided to look for this track. I was astounded. Not only did I still enjoy it tremendously, but with age, I learned to appreciate the brilliance of the lyrics.

Some excerpts:

Madman drummers bummers,

Indians in the summer with a teenage diplomat

In the dumps with the mumps as the adolescent pumps his way into his hat

With a boulder on my shoulder, feelin’ kinda older,

I tripped the merry-go-round

With this very unpleasin’, sneezin’ and wheezin,

the calliope crashed to the ground

The calliope crashed to the ground

OK, I’ll admit it’s a bit trippy but still, it’s very evocative and paints a very vivid picture, at least for me. Especially the calliope crashing to the ground part. As a writer, I can surely relate to that. 

Also I really like the whimsical addition of the “chopsticks” part. Listen to the track to understand what I mean.  

Yep, I’m at the age where I’m reminiscing but as I do, I’m still enjoying what used to but seeing things I didn’t see when I was younger. Really, that’s one of the joys of growing up.  

I believe we are all a child until we die. 


And old classic. Still sounds great IMHO.

Brilliant in it’s simplicity and it’s uncharacteristic audacity. Shows stature.